Title Sr. Manager, Digital Strategy & Patient Operations
Job Category Marketing
Job Description PURPOSE:
Accountable to lead the operational governance and implementation of Digital and Patient Relationship Marketing (RM) initiatives to achieve key brand & company objectives. Responsible to develop and coordinate Center of Excellence (COE) area strategies and tactics based on brand/portfolio strategy as well as “operations” vendor management. Utilize defined vendor relationships and organizationally approved systems/resources to establish campaign target segments and coding to capture results.
RELATIONSHIPS:
Reports to the Associate Director, Patient Operations. Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads on Digital marketing initiatives. Other internal relationships include Patient Operations, Digital Strategy (HCP), Medical, Managed Markets, Corporate Communications and Public Affairs, IT, Regulatory, Sales, PCOR, and Legal. Will also interact with NNA/S on International eBusiness, projects and outside vendors/organizations as required and approved by NNI.
ESSENTIAL FUNCTIONS:
* Act as a subject matter expert in selected/responsible areas of focus serving as a lead for industry norms, vendor capabilities and competitive insights
* Ensures initiatives are documented, are aligned to key managed markets and brand strategies prior to implementation.
* Ensures initiatives are aligned to key managed markets and brand strategies by proactively communicating with Brand team and relevant stakeholders prior to implementation.
* Acts as the expert and strategist for designated customer segment; ensuring brand/portfolio alignment. Partners with Brand teams to identify key metrics and evaluates ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
* Acts as the leader, point person and subject matter expert for tactical execution within designated market segments, ensuring brand/portfolio alignment. Identifies key metrics, KPIs, and evaluates ROI/impact of programs.
* Acts as the leader and point person for tactical execution in the management of vendors to execute on operational imperatives to ensure compliance with NNI Corporate Visual Identity and security standards while balancing the appropriate balance between brand/portfolio required UX requirements
* Act as primary point of contact managing all Digital initiatives associated with Adobe AEM Platform campaigns, content management, meta data tagging, web analytics platform, internal and external websites and Branded initiatives
* Develop, document and manage digital operational strategies, initiative/project plans and timelines ensuring full alignment across internal and external stakeholders and vendor partners
* Provide digital operational program management including Business Rule Design, inbound/outbound vendor data feeds, end-to-end QA testing compliance, identification of relevant digital operational measurements and business KPIs, and web analytics
* Proactively assess and recommend emerging digital capabilities and operational best-practices to ensure standardization and efficiencies across brands and disease areas
* Coordinate and own multi-facet interactions with multiple matrix teams including PCSS, Brand Management/Leads, Marketing Operations, Digital Strategy, Customer Call Center, Legal, Regulatory and Commercial Effectiveness, and external operational vendors/agencies
* Maintain project vendor partners, budgets, schedules, testing and components including but not limited to all necessary documentation associated with Patient RM Program Development, Implementation, promotion and monitoring and MSAs/SOWs defined vendor outputs
* Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on line marketing campaigns with regard to format, placement and creative employed for each campaign.
* Lead and/or participate in key diabetes governance teams as well as supports key Enterprise projects/initiatives
* Maintain and manage web ecosystem & web analytics/measurement system
* Develop and gain endorsement for digital ecosystem and roadmap by identifying opportunities to coordinate website/content development efforts across brands to ensure scalability, cost effectiveness and alignment
* Maintain quality control of digital ecosystem to ensure no dead links, browser compatibility and other standard quality processes
* Serves as lead and cultivates relationships with Digital Strategy, Managed Markets and Patient Centricity and other key stakeholders on major owned media initiatives and media guidelines/standards
KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
* A Bachelor’s Degree in Digital Marketing, IT, Marketing or related field required. Advanced degree preferred.
* A minimum of 8 years' overall relevant experience demonstrating a steady career progression
* Extensive knowledge and experience in designing and implementing project plans for digital initiatives.
* Anticipates problems and roadblocks to avoid crisis management.
* The ability to think analytically, evaluate data and develop programs to test the effectiveness of tactics.
Department DM - PC DATABASE & PROCESS OPS
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Novo Nordisk is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.
Novo Nordisk will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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